DON'T LET THE SMELLS MIX by Rafineri for Profilo

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DON'T LET THE SMELLS MIX

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Print, Magazine & Newspaper
Market Turkey
Agency Rafineri
Executive Creative Director Ufuk Uslu, Orkun Demirelli
Art Director Öznur Söylem
Copywriter Serkan Söylem
Account Supervisor Rida Kirası
Released April 2012

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: PROFILO
Product/Service: PROFILO REFRIGERATOR
Agency: RAFINERI
Art Director: Öznur Söylem (Rafineri)
Copywriter: Serkan Söylem (Rafineri)
Chief Creative Officer: Ayşe Bali (Rafineri)
Executive Creative Director: Orkun Demirelli (Rafineri)
Executive Creative Director: Ufuk Uslu (Rafineri)
Account Supervisor: Rida Kirası (Rafineri)
Account Director: İlke Güner (Rafineri)
Account Manager: Melis Şenol (Rafineri)
Media placement: In Store Display- 4 Days - Supermarket - 23.04.2012

Describe the objective of the promotion.
To put forth the Antibacterial AirFresh Filter feature that prevents the intermingling of odors.

Describe how the promotion developed from concept to implementation.
Combining fresh fruits with the 2 most well-known odour emitters -onion and fermented sausage- and therefore visualising mixing odours.

Explain why the method of promotion was most relevant to the product or service.
The Antibacterial AirFresh Filter feature of Profilo Refrigerators avoids the intermingling of the odours. To emphasise this feature, we combined fresh fruits with the two most well-known odour emitters and placed these 'combo' products in the fruit and vegetable section of supermarkets.

Describe the success of the promotion with both client and consumer including some quantifiable results.
These 'combo' products were placed in the supermarkets and attracted many customers’ attention. People who visited fruits-vegetables and fermented sausage stations came to understand Profilo Refrigerators’ Antibacterial AirFresh Filter feature with this easy and cost effective method.