|Media||Print, Magazine & Newspaper|
|Agency||The Brooklyn Brothers|
|Agency||The Effectiveness Partnership|
|Effie Awards 2011|
|The Winners||-||Grand Prix|
|The Winners||Best demonstration of Social Media Effectiveness||Gold|
Credits & Description
The country of Iceland had transformed itself from one of Europe's poorest countries to one of its wealthiest in the space of a generation. After the financial crisis in 2008, Iceland suffered yet another blow when that volcano unexpectedly erupted and sent plumes of ash into the Icelandic air.