Prospecs W Print WALK, THAN RUN 1 by Hs Ad

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WALK, THAN RUN 1

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Industry Shoes
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Creative Director Seung-Hwan Lee
Art Director Joon Woo Lee, Sung Eun Jung, Chang-Soo Han
Copywriter Nam Won Jun
Released February 2011

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: PROSPECS W WALKING SHOES
Product/Service: PROSPECS
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Feb 19 2011
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Creative Director: Seung Hwan Lee
Copywriter: Nam Won Jun
Art Director: Chang Soo Han/Sung Eun Jung/Joon Woo Lee
Planner: Ka Ki Lee/Myung Soo Kang
Other Credits: Cgmass

English Translation of Main Headlines
Walk, than run

We wanted to let people know the investigative report that walking is more perfect exercise than running. But we also didn't want runners to hate walking. Instead of telling the message directly 'walking is better than running' this ad campaign show three funny situations when you better be walking instead of running such as 'you can easily find money on the road if you walk instead of running.'