Prostate Cancer Canada Print Your Mom [image] 2 by McCann Canada

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Your Mom [image] 2

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Industry Against Cancer
Media Print, Magazine & Newspaper
Market Canada
Agency McCann Canada
Chief Creative Officer Darren Clarke
Associate Creative Director Taylor Mccarthy, Chris Paleczny
Executive Creative Director Josh Stein
Art Director Chris Paleczny
Copywriter Darren Clarke, Taylor Mccarthy
Released November 2016


LIA Awards 2017
Health & Wellness Multi-platform Campaign Silver Winner

Credits & Description

Entrant: Mccann Canada, Toronto
Brand: Prostate Cancer Canada
Corporate Name of Client: Prostate Cancer Canada
Media Agency: M Calgary
Media Planner: Jennifer Bender
Agency: McCann Canada, Toronto
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Associate Creative Directors: Taylor McCarthy/Chris Paleczny
Copywriters: Darren Clarke/Taylor McCarthy
Art Director: Chris Paleczny
Agency Producer: Jacqueline Bellmore
Sound Design Company: Grayson Matthews, Toronto
Sound Engineer: Brian Bernard
Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad.