PAPER by Y&R Sao Paulo for Protex

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PAPER

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Industry Hygiene & Personal Care Products, Soaps
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Art Director Felipe Pavani
Copywriter Raphael Quatrocci
Photographer Roberto Donaire
Illustrator Vetor Zero Team
Released July 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Health & Beauty
Agency: Y&R
Brand: Protex
ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Additional credits:
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko