THE PROFILER by FamousGrey Brussels for Proximus

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THE PROFILER

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Industry Mobile Communications
Media Print, Magazine & Newspaper
Market Belgium
Agency FamousGrey Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Paul Wauters
Released August 2009

Credits & Description

Category: Community Applications
Advertiser: PROXIMUS
Product/Service: MOBILE PROVIDER
Agency: FAMOUS
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: FAMOUS, Brussels, BELGIUM
Entry URL: http://www.toputourworkon.com/cannes/profiler
Creative Director: Tim Driesen (Famous Brussels)
Creative Director: Joeri van den Broeck (Famous Brussels)
Creative Director: Christophe Ghewy (Famous Brussels)
Internet Strategy: Jonathan Detavernier (Famous Brussels)
Internet Design: Mathieu Michaux (Famous Brussels)
Internet Development: Pieter Nijs / Valentijn Steenhoudt (Famous Brussels)
Project Manager: Jonathan Cerneels (Famous Brussels)
Development: Laurent Dochy (Famous Brussels)
Creative Team: Laurent Dochy / Vanessa Hendrickx / Alexander Chaban (Famous Brussels)
Account Director: Nicolas de Bauw (Famous Brussels)
Account Manager: Isabelle Hankard (Famous Brussels)
Traffic Manager: Martine Vandenbosch (Famous Brussels)
Internet Producer: Carl De Mey (Famous Brussels)

English Synopsis
Belgacom launched an Internet tariff with 100GB download volume. To demonstrate that you can really use that many GB's, we launched an application that filters the Internet with your interests. By simply connecting to Facebook, the site went looking for content that was relevant to you, based on your Facebook-profile. Or based on your friends interests, since you could simply click a friend to discover content based on his interests. That way, you keep discovering new stuff online and 100GB will barely be enough. The content was shown in an innovative 3D representation of your facebook-profile picture.