PT COMUNICAÇÕES Print MEO GO ROBOTS by Partners Portugal

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Industry Telecommunications Services
Media Print, Magazine & Newspaper
Market Portugal
Agency Partners Portugal
Creative Director Lourenço Thomaz E Susana Sequeira
Art Director Ivo Purvis, Pedro Lima
Copywriter Pedro Prado, Eduardo Lima
Released January 2012

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: PT
Creative Director: Susana Sequeira/Lourenço Thomaz (MSTF Partners)
Copywriter: Pedro Lima (MSTF Partners)
Art Director: Ivo Purvis (MSTF Partners)
Media placement: TV - TV - 20 January

Describe the objective of the promotion.
The promotion was created to launch Meo’s new service and application – Meo Go – with a creative action that would clearly evidence the service’s benefits: now you can watch Meo everywhere and with all devices (tablets and smartphones).

Describe how the promotion developed from concept to implementation.
To show just how this new service was versatile and mobile we built, from scratch, 10 remotely controlled robots, with incorporated tablets and smartphones, which displayed a live streaming of Meo’s channels.

Explain why the method of promotion was most relevant to the product or service.
In stores, shopping centres, underground stations and in a few other places where you would and could not see TV, our robot fleet surprised everyone.
They interacted with them and demonstrated, in a fun and technological way, the full potential of Meo Go - Meo’s out of home service.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The promotion was a success. People got really curious about the robots and their purpose. After a few weeks Meo had already hundreds of thousands of downloads of the Meo Go application, and tens of thousands of clients subscribed to the service in the 3 existing operational services. And these were some good reasons for Meo to win the best out of home service awards given by renowned national magazines like PC Guia and Exame Informática.