Red Lion Publicis: The Doodle Book by Red Lion Publicis for Publicis

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Red Lion Publicis: The Doodle Book

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market India
Agency Red Lion Publicis
Creative Director Rajesh Kulkarni
Released August 2012

Credits & Description

Media: DM
Geo: India
Category: Agency self-promo
Agency: Publicis
Brand: Publicis
Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.

Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.

Advertising Agency: Red Lion Publicis, Mumbai, India
Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni