MUSEUM OF POWER by Syrup for Puma

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MUSEUM OF POWER

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Syrup
Creative Director Gui Borchert
Art Director Paul Vlachou, Mark Laughlin
Copywriter Christian Beckett
Designer Rogerio Lionzo
Photographer Matthew Huber
Released March 2010

Credits & Description

Category: Photography
Advertiser: PUMA
Product/Service: PUMA FOOTBALL POWER LINE
Agency: SYRUP
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: SYRUP, New York, USA
Entry URL: http://awards.syrupnyc.com/2010/PUMAFootball_MuseumOfPower
Chief Creative Officer: Jakob Daschek (Syrup)
Creative Director: Gui Borchert (Syrup)
Design Director: Alex Lins (Syrup)
Copy Director: Aramique Krauthamer (Syrup)
Art Director: Paul Vlachou (Syrup)
Designer: Rogerio Lionzo (Syrup)
Copywriter: Christian Beckett (Syrup)
Developer: Marcelo Duende (Syrup)
Programmer: Alfred Chei-Tai Kang (Syrup)
Senior Account Director: Jennifer Giroux (Syrup)
Account Director: Elin Svegsjo (Syrup)
Associate Producer: Anders Paus Hedberg (Syrup)
Associate Producer: Sebastian Alvarado (Syrup)
Photographer: Matthew Huber
Sound Design: Chris James
Art Director: Mark Laughlin (Syrup)

English Synopsis
In the spring of 2010, with the release of the new PUMA Football Power line, we wanted to give our audience a different experience. As we all know sometimes when we play football the consequence is that we accidentally break things. (Usually) not on purpose but because we let our love for the game take the upper hand. These are not offenders but the ones that dare to take risks and should obviously be celebrated accordingly. We decided to collect and gather these consequences and created the first (and only) online museum displaying the art of the consequences of football. JUDGES: Please scroll down to the bottom and view the WALKTHROUGH VIDEO before reviewing the website.