Puma Print The Beat of the City, 3 by Knas

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The Beat of the City, 3

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Industry Sportswear, Athletic Footwear & Accessories, Sports Teams & Events
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Knas
Released May 2018

Credits & Description

Category: Fashion
Media: Print
Brand: Puma
Agency: Knas
Geo: United Kingdom
Advertising Agency: Knas, London, UK
Directors / Post Production: Autobahn
Photographers: Jon W Johnson, Vicky Grout
Production Company: Falca
Published: May 2018
Synopsis:
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.
We are THE Arsenal.