Purdy Nails by BJL Manchester for Purdy

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Purdy Nails

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BJL Manchester
Creative Director Richard Pearson, Karl Stones
Art Director Katie Bradshaw
Copywriter Ryan Griffiths
Photographer Bruce Anderson
Released June 2016

Awards

Roses Creative Awards 2017
Craft Art Direction Bronze
Press Press Campaign Bronze

Credits & Description

Media: Print
Category: Household, garden & pets
Client: Sherwin Williams
Client: Purdy
Agency: BJL, Manchester
Country: United Kingdom
Creative Director: Richard Pearson
Creative Director: Karl Stones
Art Director: Katie Bradshaw
Copywriter: Ryan Griffiths
Account Director: Helen Worsey
Photographer: Bruce Anderson
Senior Account Manager: Ed Vaughan-Hughes
Senior Campaign Manager: Tarryn Farnworth
Synopsis:
Purdy make paintbrushes that are unlike any other in the market. Their master craftsmen make each by hand, personally signing off every single brush to demonstrate attention to detail, craftsmanship and pride.
To highlight the same care for quality, we treated these ads as though they were for a luxury, high-end item, such as an expensive watch or designer handbag.

This helped us gain massive standout in the sector and media, where our competitor’s ads, like their products, weren’t as well crafted.