Seatbelts, Blue /1991 by Lg2 Quebec for Quebec Automobile Insurance Society

Seatbelts, Blue /1991

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Industry Insurance
Media Print, Magazine & Newspaper
Market Canada
Agency Lg2 Quebec
Photographer Maude Devarennes
Released August 2012

Awards

Cannes Lions 2013
Outdoor Lions Posters; Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Media: Print
Geo: Canada
Category: Financial services
Agency: Lg2
Brand: Quebec Automobile Insurance Society
Buckle up. Stay alive.
Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin