Quikrete Print Fountain by Fitzco

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Industry Construction & Civil Engineering
Media Print, Magazine & Newspaper
Market United States
Agency Fitzco
Chief Creative Officer Noel Cottrell
Executive Creative Director Wes Whitener, Mitch Bennett
Creative Director Gian Carlo Lanfranco, Rolando Cordova
Art Director Rolando Cordova
Released May 2017

Credits & Description

The print campaign, by Atlanta agency Fitzgerald & Co, show how quickly new structures have gone up, with two sequential photos of the same scene and a moving object. For example, one scene has a yacht crossing an empty bay and the next has a bridge across the bay, with the yacht on the other side of the photo. The same idea is used with a coach driving past a new fountain and an airship floating past a new water tower. The only copy is the brand name and the words "fast-setting concede."
Media: Print
Category: Other
Client: Quikrete Cement and Concrete Products
Agency: Fitzgerald+Co, Atlanta
Country: United States of America
Chief Creative Officer: Noel Cottrell
Executive Creative Director: Mitch Bennett
Executive Creative Director: WES WHITENER
Creative Director/ writer: Gian Carlo Lanfranco
Creative Director/ art director: Rolando Cordova
Retoucher: Nowals
Designer: Nowals