|Industry||Construction & Civil Engineering|
|Media||Print, Magazine & Newspaper|
|Chief Creative Officer||Noel Cottrell|
|Executive Creative Director||Wes Whitener, Mitch Bennett|
|Creative Director||Gian Carlo Lanfranco, Rolando Cordova|
|Art Director||Rolando Cordova|
Credits & Description
The print campaign, by Atlanta agency Fitzgerald & Co, show how quickly new structures have gone up, with two sequential photos of the same scene and a moving object. For example, one scene has a yacht crossing an empty bay and the next has a bridge across the bay, with the yacht on the other side of the photo. The same idea is used with a coach driving past a new fountain and an airship floating past a new water tower. The only copy is the brand name and the words "fast-setting concede."