|Industry||Cosmetics & beauty products|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Mohamad Baalbaki|
|Creative Director||Ziad Abou Rjeily|
|Art Director||Tajammul Khan|
Credits & Description
During summer, one main concern for ladies is to have the right tanning skin tone. Bold Agency launched the Rabel campaign to communicate that they can now choose the skin tone they prefer through a set of print ads showing 3 different products of different tanning intensity.