RAC Roadside Assistance: Meltdown by The Brand Agency for Rac

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RAC Roadside Assistance: Meltdown

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Australia
Agency The Brand Agency
Executive Creative Director Garry Horner
Creative Director Craig Buchanan
Released January 2012

Credits & Description

To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

Category: Automotive
Client: RAC Roadside Assistance
Agency: The Brand Agency, Perth
Country: Australia
Executive Creative Director: Garry Horner
Creative Director: Craig Buchanan
Account Director: Kerri Hall
Client: Danielle Olbromski, Roadside Assistance
Model Maker: Daniel Browne