RAC Roadside Assistance: Middle of Nowhere by The Brand Agency for Rac

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RAC Roadside Assistance: Middle of Nowhere

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Australia
Agency The Brand Agency
Executive Creative Director Garry Horner
Art Director Warrick Sears
Copywriter Leandra Fallis
Released July 2012

Credits & Description

Category: Automotive
Brand: RAC
Agency: The Brand Agency, Perth
Country: Australia
Going for a holiday in country Western Australia is all fun and games until someone has a breakdown. Running into car trouble while driving the long stretches of highway to and from Perth, WA can literally leave you in the middle of nowhere. The Brand Agency, Perth, produced this billboard to remind people that with RAC Roadside Assistance a breakdown won't ruin your trip.
Category: Automotive
Client: RAC
Agency: The Brand Agency, Perth
Country: Australia
Executive Creative Director: Garry Horner
Art Director: Warrick Sears
Copywriter: Leandra Fallis
Account Director: Kerri Hall