Range Rover Sport: Positively Charged, 2 by Hungry Man, The Mill, Y&R London for Land-Rover

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Hungry Man
Agency The Mill
Creative Director Brian Fraser
Agency Y&R London
Director Johnny Green
Released February 2012

Credits & Description

RKCR/Y&R , London has created new work for Range Rover Sport using a Large Hadron Collider-like particle accelerator as the setting for its latest campaign.
Called âPositively Chargedâ the ad, which launched globally on 1 February, sees two particles being fired at each other within the circular tunnel of a particle accelerator. As they collide there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport.
Category: Automotive
Client: Land Rover
Agency: RKCR/Y&R London
Production: Hungry Man
Country: United Kingdom
Director: Johnny Green
Creative Director: Brian Fraser
Creative team: Adrian Lim and Steve Williams
Post production: The Mill
Business Director: Nick Elliott
Media agency: Mindshare

The Print Ad titled Range Rover Sport: Positively Charged, 2 was done by Hungry Man, The Mill, Y&R London advertising agencies for product: Range Rover Sport (brand: Land-Rover) in United Kingdom. It was released in Feb 2012.