Rapidinha Sex Shop Print RAPIDINHA CALENDAR 2012 by Anahory & Ralpha Cervicos Criativos, BAR Lisboa

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RAPIDINHA CALENDAR 2012

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Industry Sex shop
Media Print, Magazine & Newspaper
Market Portugal
Agency Anahory & Ralpha Cervicos Criativos
Agency BAR Lisboa
Creative Director Antonio Bezerra
Art Director André Sartorelli E Fernando Lopes
Photographer Ives Callewaert
Released March 2012

Credits & Description

Category: Entertainment & Leisure
Advertiser: RAPIDINHA SEX SHOP
Product/Service: SEX SHOP
Agency: BAR - BOMTEMPO
Creative Director/Partner: Diogo Anahory (BAR - Bomtempo, Anahory & Ralha - Serviços Criativos)
Creative Director/Partner: José Bomtempo (BAR - Bomtempo, Anahory & Ralha - Serviços Criativos)
Creative Director: António Bezerra (BAR - Bomtempo, Anahory & Ralha - Serviços Criativos)
Art Director: André Lopes (BAR - Bomtempo, Anahory & Ralha - Serviços Criativos)
Account Director: Rui Mendes (BAR - Bomtempo, Anahory & Ralha - Serviços Criativos)
Photographer: Ives Callewaert (Ives Callewaert)
Media placement: TV - SIC Radical - 1 March 2012

Describe the objective of the promotion.
Rapidinha Sex Shop is an erotic products shop located in Lisbon. The shop needed to increase its number of visits and, consequently, its sales. The goal was to increase visits by 20%. The campaign targeted men over 18 years-old, mainly those living in the areas surrounding the shop.

Describe how the promotion developed from concept to implementation.
We decided to produce our ‘Pirelli calendar’ and send it not only to our existing database, but also to new customers that lived or worked in the surrounding area. Under the concept ‘Rapidinha Sex Shop. Every day’, we produced a different kind of calendar: instead of beautiful women, we had beautiful inflatable dolls.

Explain why the method of promotion was most relevant to the product or service.
Inflatable dolls are one of Rapidinha Sex Shop’s most sold items. On the other hand, by offering this calendar to our target customers, we are promoting contact with the brand 24 hours a day, 365 days a year. And showing a more sophisticated and trendy side of a product that is very often considered ‘dirty’.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Visits to the shop increased by 29% and sales rose by 15%. And the walls of the houses and offices of Rapidinha’s customers surely became more attractive!