RATP: Bull by Publicis Conseil Paris for Ratp

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RATP: Bull

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Industry Transport, travel & tourism
Media Print, Magazine & Newspaper
Market France
Agency Publicis Conseil Paris
Creative Director Herve Riffault
Art Director Mathieu Vinciguerra
Copywriter Olivier Dermaux
Client Service Director Laurence Neveu
Photographer Benoit Mauduech
Illustrator Mr Hyde, Mr Remi
Released September 2011

Awards

Prix de la Campagne Citoyenne, 2013
The Winners Entreprises du Secteur Public ou Privé Lauréat Bronze

Credits & Description

Stampeding 5 people in the train
doesn't represent a time gain.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field