"The Ecological Bus Lane / Rivoli" by DraftFCB Paris for Ratp

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"The Ecological Bus Lane / Rivoli"

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Industry Public Transport, Mass Transit
Media Print, Magazine & Newspaper
Market France
Agency DraftFCB Paris
Executive Creative Director Thomas Stern
Creative Director Thierry Chantier
Art Director Nicolas Denis, Francis Deligt
Copywriter Ugo Fossa - Eric Lavenac
Photographer Marc Gouby
Released September 2003

Awards

Le Mondial de la Pub des Pays Francophones 2004
The Winners Mondial by medias - Poster Individual poster Mondial

Credits & Description

Original Title: "Le couloir de bus écologique / Rivoli"
Agency: Draftfcb
City: Levallois-Perret
Advertiser: RATP
Brand Name: RATP
Product Name: Mass Transit
Business Sector: Public Transport, Mass Transit
Date of First Publication: 4/26/2004
Market: France
Country of Production: France
Language: French
Type: Poster
Tagline: In 2004, 97% of our buses are ecological
Original Tagline: En 2004, 97% des bus écologiques
Executive Creative Director: Thomas Stern
Creative Director: Thierry Chantier
Art Director: Francis Deligt, Nicolas Denis
Copywriter: Eric Lavenac
Account Director: Gabrielle Chêne
Account Executive: Luc Bourgery
Account Manager: Cathy Jarno, Gisèle Doublet
Photographer: Marc Gouby
Advertising Manager: Gilles Alligner, Ludovic Bajard, Nadine Nemecek