Ray of Hope: King by Leo Burnett Singapore for Ray of Hope

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Singapore
Agency Leo Burnett Singapore
Executive Creative Director Chris Chiu
Art Director Jae Soh
Copywriter Colin Koh
Producer Seah Ee Ling - Nemesis Pictures, Liana Oh, Jasmine Ho
Photographer Jeremy Wong
Account Supervisor Eunice Wang
Typographer Evan – Magic Cube, Evan Dermit
Released February 2012

Awards

Cannes Lions 2012
Press Lions Photography Silver

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: CHRISTIAN CARE SERVICES
Product/Service: RAY OF HOPE
Agency: LEO BURNETT GROUP SINGAPORE
Executive Creative Director: Chris Chiu
Copywriter: Colin Koh
Art Director: Jae Soh
Photographer: Jeremy Wong/Nemesis Pictures
Typographer: Evan/Magic Cube
Account Supervisor: Eunice Wang
Advertiser's Supervisor: Pastor Eadweenna Job
Producer: Jasmine Ho/Liana Oh/Nemesis Pictures
Other Credits: Hair/Make-Up: Red Ngoh. Costume: Xindi Siau

The Print Ad titled Ray of Hope: King was done by Leo Burnett Singapore advertising agency for product: Ray of Hope (brand: Ray of Hope) in Singapore. It was released in Feb 2012.