Life for Rayovac

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Life

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Industry Batteries
Media Print, Magazine & Newspaper
Released May 2012

Awards

Cannes Lions 2012
Press Lions Copywriting Bronze

Credits & Description

Type of entry: Magazine
Category: Copywriting
Advertiser: SPECTRUM BRANDS
Product/Service: RAYOVAC BATTERIES
Agency: FISCHER AMERICA ARGENTINA Buenos Aires, ARGENTINA
Advertiser SPECTRUM BRANDS
Product RAYOVAC BATTERIES
Entrant FISCHER AMERICA ARGENTINA Buenos Aires, ARGENTINA
Type of Entry: Magazine
Type of Entry: Craft
Category: Copywriting
Title: LIFE
Advertiser/Client: SPECTRUM BRANDS
Product/Service: RAYOVAC BATTERIES
Entrant Company: FISCHER AMERICA ARGENTINA Buenos Aires, ARGENTINA
DM/Advertising Agency: FISCHER AMERICA ARGENTINA Buenos Aires, ARGENTINA


English Translation of Main Headlines
We are conceived. And millions of sperm die along the way. We are happy and comfortable in the best place in the world. And within nine months we have to leave. Our mother cries with joy. She also cries with pain. We are born. We are given a pat on our bottom. Everyone around us smiles happily. While we cry frightened. We are surrounded by people who love us. And we don't have a clue who they are. We get immunized against diseases. By the prick of a vaccine.They make sure we are healthy. Through a cold stethoscope. The magic