Reach Print COW by J. Walter Thompson Sao Paulo

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COW

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez, Ricardo John
Art Director Ricardo Marques
Photographer Regis Fernandez
Illustrator Brendan Wenzel
Released April 2012

Credits & Description

Category: Toiletries
Advertiser: JOHNSON & JOHNSON
Product/Service: REACH
Agency: JWT BRAZIL
Executive Creative Director: Roberto Fernandez | Ricardo John
Creative Director: Roberto Fernandez | Ricardo John
Copywriter: Rodolfo Amaral
Art Director: Ricardo Marques
Photographer: Regis Fernandez (Packshot)
Illustrator: Brendan Wenzel
Art Buyer: Renata Sayao | Paula Ferrari
Account Supervisor: Carla Magro | Bruno Yantob | Gustavo Nobre | Yves Rodrigues
Advertiser's Supervisor: Eduardo Siqueira
Account Manager: Fernanda Antonelli | Luciana Rodrigues
Planner: Fernand Alphen | Patrice Lamiral | Luiza Madeira
Account Manager: Fernanda Antonelli | Luciana Rodrigues
Planner: Fernand Alphen | Patrice Lamiral | Luiza Madeira
Other Credits: Graphic Producer: Flávio Schaefer | Flavio Colella | Maira Chinaglia
English Translation of Main Headlines
Instead of use a funcional approach, we adopted a funny mood to express the Reach dental floss catching kinds of meat that very often get stuck between teeth.