MICHAEL_BAD by PROPAGANDA CONSULT for REALITATEA MEDIA

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MICHAEL_BAD

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Romania
Agency PROPAGANDA CONSULT
Creative Director Andrei Tripsa
Art Director Bogdan Moraru
Copywriter Tudor Pascanu, Vlad Tomei
Illustrator Daniel Dobrin
Released July 2009

Credits & Description

Category: Publications & Media
Advertiser: REALITATEA MEDIA
Product/Service: RADIO STATION
Agency: PROPAGANDA CONSULT
Creative Director: Andrei Tripsa
Copywriter: Tudor Pascanu/Vlad Tomei
Art Director: Bogdan Moraru
Illustrator: Daniel Dobrin
Type Of Ad: Newspaper
Date of First Appearance: Jul 23 2009 12:00AM
Entrant Company: PROPAGANDA CONSULT, Bucharest, ROMANIA

English Translation of Main Headlines

Gold is a radio station that focuses on the music of the '70's through the '90's. Our campaign targeted people for whom that music had a particular emotional relevance: it was the music of their youth. An important note to make is that during the communist era, Western music was very hard to get. And that's why fans were forced to show their dedication by copying their favorite music. And the album cover artwork, of course. Our campaign reminded people of those days and thus strongly contributed to the establishing a new brand that had nostalgia among its core values.