Record Goiás Television Print Analog Signal Shutdown, 1 by Mancini Goiânia

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Analog Signal Shutdown, 1

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Industry Сable/Satellite television
Media Print, Magazine & Newspaper
Market Brazil
Agency Mancini Goiânia
Creative Director Luis Fernando Pagliaro
Art Director Rane César, Kenny Barcelos
Copywriter Michel Edere, Rane César
Released July 2017

Credits & Description

Category: Electronics, Technology
Media: Print
Brand: Record Goiás Television
Agency: Mancini
Geo: Brazil
Advertising Agency: Mancini, Goiânia, Brazil
Creative Director: Luis Pagliaro
Art Directors: Rane César, Kenny Barcelos
Copywriters: Michel Edere, Rane César
Additional Credits: Sérgio Paulo, Samuel Roberto, Ana Luiza Reis
Published: July 2017
This campaign marks the transition of Brazilian television technology that is the disconnection of the analog signal and the adhesion by digital technology. Each piece demonstrates a moment which may have been disturbed by the use of outdated technology and aims to emphasize the benefit of new technology that is used in other countries.
Turning moments deserve definition.