IT AIN'T NO USE by Gnomi Communication Consultants for Red Cross

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IT AIN'T NO USE

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Industry Charities, Foundations, Volunteers, Blood Donation
Media Print, Magazine & Newspaper
Market Germany
Agency Gnomi Communication Consultants
Creative Director Sabrina Willim
Copywriter Dr. Marius Kliesch
Released October 2009

Credits & Description

Category: Fundraising & Appeals
Advertiser: BAVARIAN RED CROSS
Product/Service: BLOOD DONATION
Agency: COMMU:CON COMMUNICATION & CONSULT
Creative Director: Sabrina Willim
Copywriter: Dr. Marius Kliesch
Other Credits: Peter Millian/Readktion Erlanger Nachrichten
Type Of Ad: Newspaper
Date of First Appearance: Oct 17 2009 12:00AM
Entrant Company: COMMU:CON COMMUNICATION & CONSULT, Erlangen, GERMANY

English Translation of Main Headlines
Explanation: Ad in cooperation with the editorial office of the newspaper: An original editorial article was printed - but after the first quater of the page the ink faded out and you got a totally blank page. Line on the bottom of the page: »Wenn der Saft nicht reicht, ist's aus.« Subline: »Komm Blutspenden« Translated literally: "If there isn't sufficient juice, it's all over." 'juice' (Saft) in common german is synonymously used for blood and also printer's ink.