Anonymous by Publicis Mexico for REFORMA

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Anonymous

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Industry Newspapers
Media Print, Magazine & Newspaper
Market Mexico
Agency Publicis Mexico
Art Director Agustin Esteban
Photographer Getty Images, Enrique Covarrubias, Keystone, Image Plus
Released May 2013

Credits & Description

Unfiltered news is the new print campaign created by Publicis ,Mexico by Reforma newspaper,the most important journal in Mexico. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists.The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.
Category: Telecommunications
Client: REFORMA
Agency: Publicis Mexico, Mexico city
Country: Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez "Cheché"
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographer: Getty Image
Photographer: Enrique Covarrubias