BABY BOOM by Publicis Conseil Paris for Renault

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BABY BOOM

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Industry Cars
Media Print, Magazine & Newspaper
Market France
Agency Publicis Conseil Paris
Creative Director Dominique Chevalier
Art Director Thibaud Cartigny
Copywriter Julien Benmoussa
Released September 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: RENAULT
Product/Service: AUTOMOTIVE
Agency: PUBLICIS NET
Date of First Appearance: Sep 7 2009 12:00AM
Entrant Company: PUBLICIS NET, Paris, FRANCE
Entry URL: http://renault_babyboom.megahosting.seevia.com/index_gb.html
Chief Executive Officer: Pascal Nessim (Publicis Net)
Chief Executive Officer: Sébastien Vacherot (Publicis Net)
Account Executive: Arthur Trarieux (Publicis Net)
Account Executive: Jean-Frédérique Bloy (Publicis Net)
Previous Creative Director: Philippe Simonet (Publicis Net)
Creative Director: Dominique Chevalier (Publicis Dialog)
Copywriter: Julien Benmoussa (Publicis Net)
Art Director: Thibaud Cartigny (Publicis Net)
Project Manager: Gil Doukhan (Publicis Net)

English Synopsis
How to find an original axis of communication to illustrate that the Renault range is the youngest on the market? So in the Campaign "Baby Boom", each model in the Renault range is associated with a child who bears the model name and his age.