FALL by Saatchi & Saatchi Milan for Renault

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FALL

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Industry Cars
Media Print, Magazine & Newspaper
Market Italy
Agency Saatchi & Saatchi Milan
Executive Creative Director Agostino Toscana
Creative Director Alessandro Orlandi
Copywriter Leonardo Cotti
Released September 2009

Credits & Description

Category: Automotive Products & Services
Advertiser: RENAULT ITALIA
Product/Service: MEGANE SPORTOUR
Agency: SAATCHI & SAATCHI
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI , ITALY
Entry URL: http://www.forjurorsonly.com/2009/megane_sportour/eng
Executive Creative Director: Agostino Toscana (Saatchi & Saatchi)
Creative Director: Alessandro Orlandi (Saatchi & Saatchi)
Art Director and Web Designer: Lorenzo Marri (Saatchi & Saatchi)
Copywriter: Leonardo Cotti (Saatchi & Saatchi)
Project Manager: Ilaria Loria (Saatchi & Saatchi)
Production Company: (Made / Dadomani)
English Synopsis
The New Renault Megane Sportour is the first coupé that’s also a station wagon.In order to comunicate this feature, we created an overlayer banner to show that a car with strong sports characteristics, could also be very spacious.