Renault Print Moose by Publicis İstanbul

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Moose

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Industry Cars
Media Print, Magazine & Newspaper
Market Turkey
Agency Publicis İstanbul
Executive Creative Director Can Faga
Creative Director Erdem Koksal, Cihangir Gumus
Art Director Mert Ersöz
Copywriter Özlem Özel
Released September 2018

Awards

Golden Drum 2018
Print Automotive Silver Drum

Credits & Description

Alternative Title: DEER
Advertised brand: Renault
Product/service: Pure Vision Led Headlights
Campaign name: Pure Vision
Advertising Agency: Publicis Istanbul, Turkey
Executive Creative Director: Can Faga
Creative Director: Cihangir Gümüş, Erdem Köksal
Creative Group Head: Asil Yildiz
Group Head: Asil Yildiz
Art Director: Mert Ersöz
Copywriter: Özlem Özel
Published: September 2018
Tagline: Make The Future Visible.
CREATIVE IDEA EXPLANATION
New Full LED Pure Vision headlights are 20% more powerful than a halogen beam for enhanced night-time vision. So, you can see up to 2 minutes distance ahead like on YouTube.