SADDAM by Y&R Milan for La Repubblica

SADDAM

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Industry Online Press, Media & Information
Media Print, Magazine & Newspaper
Market Italy
Agency Y&R Milan
Creative Director Vicky Gitto
Art Director Alessandro Agnellini
Copywriter Davide Iacono Cassarino
Photographer Fm Studio
Account Supervisor Elisabetta Pesci
Released August 2011

Credits & Description

Category: Publications & Media
Advertiser: GRUPPO EDITORIALE L'ESPRESSO
Product/Service: REPUBBLICA.IT - 24H NEWS COVERAGE
Agency: YOUNG & RUBICAM BRANDS ITALY
Executive Creative Director: Vicky Gitto
Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Photographer: Fm Studio
Account Supervisor: Elisabetta Pesci
Account Manager: Manuela Russo
Account Manager: Manuela Russo

English Translation of Main Headlines
Repubblica.it wants to inform readers of its new real time updating service, active 24/7.

Today real time updates are essential, because world-changing facts can happen in the time needed to brew a coffee.
We created a print campaign in which we show two very different scenes: a short routine moment, and a major event that happens in a period of time even shorter.

The target are people of all ages that want to be constantly in the loop.