AWAKE? by Gitam BBDO Tel Aviv

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AWAKE?

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Industry Banking
Media Print, Magazine & Newspaper
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Igal Hazan
Art Director Kamil Mekhty
Copywriter Yaniv Sahar
Account Supervisor Adi Cohen
Released December 2009

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: AD 120
Product/Service: RESIDENCE FOR SENIOR CITIZENS
Agency: GITAM BBDO
Creative Director: Igal Hazan
Copywriter: Yaniv Sahar
Art Director: Kamil Mekhty
Account Manager: Noa Mor
Account Supervisor: Adi Cohen
Advertiser's Supervisor: Keren Bacar
Other Credits: Director Of Print Production: Danielle Eshel
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Dec 29 2009 12:00AM
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL

English Translation of Main Headlines
In Israel, young men and women usually text the word "awake?" to each other late at night, as a code name to check if the other side is interested in having late night sex.