Rethink Mental Illness Print NO QUICK FIXES by M&C Saatchi London

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NO QUICK FIXES

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Gary Monaghan
Copywriter David Fleetwood
Released July 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: RETHINK MENTAL ILLNESS
Product/Service: RETHINK MENTAL ILLNESS
Agency: M&C SAATCHI
Creative Director: Mark Goodwin
Copywriter: David Fleetwood
Art Director: Gary Monaghan
Account Manager: Rosie Strachan
Account Manager: Rosie Strachan

English Translation of Main Headlines
Rethink Mental Illness is a UK charity that campaigns for better understanding of mental illness.
The ad used a real brain to raise awareness for the charity and to dispel the myth that mental illness is quick and easy to cure.

The brain is real.