WHAT YOU SEE by Cossette Toronto for SUMMERHILL IMPACT

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WHAT YOU SEE

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Toronto
Creative Director Pete Breton, Dave Douglass
Art Director Eleni Alpous
Copywriter Nimy Leshinski
Account Supervisor Ngaio Potts
Illustrator Noma Bar
Released March 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: SUMMERHILL IMPACT
Product/Service: RETIRE YOUR RIDE
Agency: COSSETTE COMMUNICATION
Type Of Ad: Newspaper
Date of First Appearance: Mar 13 2010
Entrant Company: COSSETTE COMMUNICATION, Toronto, CANADA
Creative Director: Pete Breton/Dave Douglass
Copywriter: Nimy Leshinski
Art Director: Eleni Alpous
Illustrator: Noma Bar
Art Buyer: Catharine Parker
Account Supervisor: Ngaio Potts
Advertiser's Supervisor: Carla Kearns
Planner: Cynthia Rubino/Kristin Mills
Other Credits: Agency Producer: Kelly Dhillon

English Translation of Main Headlines
This government-sponsored initiative was launched to encourage people to get their high-polluting cars off the road. Inspired by the ubiquitous “For Sale” sign, a communications platform was created that would speak the language of the target audience, making them feel that it’s easy to be rewarded.