ALARM by TBWA\Hunt\Lascaris Johannesburg for City Lodge

ALARM

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Industry Transport, travel & tourism, Hotels & Resorts
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released June 2012

Credits & Description

Type of entry: Newspaper
Category: Travel, Transport & Tourism
Advertiser: CITY LODGE HOTELS
Product/Service: ROAD LODGE
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertiser CITY LODGE HOTELS
Product ROAD LODGE
Entrant TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
1 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: ALARM
Advertiser/Client: CITY LODGE HOTELS
Product/Service: ROAD LODGE
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA


English Translation of Main Headlines
City Lodge is one of South Africa’s largest national hotel chains.
Their Road Lodge hotels are lower-cost, express versions.
To attract business travelers, we illustrated the ultimate commercial truth about hotel rooms: It doesn’t matter how much you pay for them, you’ll still spend most of your time unconscious.