"Cell Road" by McCann Buenos Aires for Chevrolet

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"Cell Road"

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Industry Cars, Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Argentina
Agency McCann Buenos Aires
Executive Creative Director Damian Kepel, Sebastian Castañeda
Creative Director Ignacio Coste, Francisco Espósito
Art Director Fernando Serra
Copywriter Nicolas Centroni
Account Supervisor Emanuel Abeijon
Illustrator Diego Escalada
Released August 2010

Awards

FIAP 2011
Print Corporate Image / Institutional Bronze Sun

Credits & Description

Category: Public Health & Safety
Advertiser: GENERAL MOTORS
Product/Service: ROAD SAFETY
Agency: McCANN ERICKSON ARGENTINA
Type Of Ad: Magazine
Date of First Appearance: Mar 31 2011
Entrant Company: McCANN ERICKSON ARGENTINA, Buenos Aires, ARGENTINA
Executive Creative Director: Sebastian Castaneda
Creative Director: Francisco Esposito/Ignacio Coste
Copywriter: Nicolas Centroni
Art Director: Fernando Serra
Illustrator: Diego Escalada
Account Supervisor: Emanuel Abeijon
Account Manager: Virginia Roque

English Translation of Main Headlines
Using as a resource the telephone green and red buttons (to answer or hang up), we show with a simple and straight way the consequences of being on the phone while driving.