Road Safety Trust: Distracted Brains, Truck by Clemenger BBDO Wellington for Road Safety Trust

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Art Director Sarah Jackson
Copywriter Jon Pickersgill
Account Supervisor Alison Bartleet
Illustrator Bec Wheeler
Released September 2011

Credits & Description

Category: Public Health & Safety
Product/Service: ROAD SAFETY
Executive Creative Director: Philip Andrew
Copywriter: Jon Pickersgill
Art Director: Sarah Jackson
Illustrator: Bec Wheeler
Art Buyer: Scott Mcmillan
Account Supervisor: Alison Bartleet
Advertiser's Supervisor: Alan Tollemache
Other Credits: Studio - Niels Hunefeld/Steve Jaycock

English Translation of Main Headlines
Everyone thinks they can multitask. The truth is our brains switch from one task to the other, diminishing our ability to perform either task properly. Our brains are consumed with one task at a time. This makes things pretty dangerous behind the wheel.

The Print Ad titled Road Safety Trust: Distracted Brains, Truck was done by Clemenger BBDO Wellington advertising agency for Road Safety Trust in New Zealand. It was released in Sep 2011.