Robbialac Print Mike by Ogilvy & Mather Lisbon


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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market Portugal
Agency Ogilvy & Mather Lisbon
Creative Director Rui Melo
Copywriter Joao Freitas
Designer Rui Melo
Released March 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: Robbialac
Agency: Ogilvy
Geo: Portugal
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director / Designer: Rui Melo
Copywriter: João Freitas
Published: March 2017
Pantone - worldwide global authority on color - and Robbialac - portuguese main paints manufacturer – came together to launch and celebrate the 2017 Pantone Color of The Year. We developed a set of posters with subliminal but well-known characters that are also recognized by their Greenery color. We send them to architects and interior designers to show them that some icons are inimitable, incomparable, like no other. Like Greenery.
There’s no one like Greenery.