Robert Kalinkin Print Jesus, Mary! What a style!, 2 by McCann Erickson Vilnius

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Jesus, Mary! What a style!, 2

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Lithuania
Agency McCann Erickson Vilnius
Creative Director Jonas Valatkevicius
Art Director Ernesta Vala
Copywriter Audrius Puidokas
Photographer Reda Mickeviciute
Released November 2012

Credits & Description

Media: Outdoor
Geo: Lithuania
Category: Clothing & Footwear
Agency: McCann Erickson
Brand: Robert Kalinkin
The mission was to create a buzz around a new collection of young fashion designer Robert Kalinkin. The idea was to play around everyday expressions such as "Oh Jesus" to directly point both to person and clothes he or she is wearing.

Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Reda Mickeviciute
Styling: Robert Kalinkin
Design / Postproduction: Ernesta Vala, Karolis Zukas
Published: August 2012