PUT ON A PANTO by BBH London, Pirata for Britvic

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Creative Director Rosie Bardales, Eduardo De Felipe
Producer Sally Green
Digital Creative Director Johan Tesc
Agency Pirata
Released October 2009

Credits & Description

Category: Foods & Drinks
Advertiser: BRITVIC
Product/Service: ROBINSONS
Agency: BBH
Agency: PIRATA
Date of First Appearance: Oct 3 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM
Entry URL: http://www.putonapanto.com/
Art Director / Copywriter: Alistair Merry (BBH)
Creative Director: Rosie Bardales (BBH)
Digital Creative Director: Johan Tesc (BBH)
Account Director: Fergus Hay (BBH)
Digital Producer: Amy Torbett (BBH)
Voice Over Producer: Lucy Powell (BBH)
Producer: Sally Green (BBH)
Engagement Planner: Darius Karbassioun (BBH)
Creative Director: Eduardo De Felipe (Pirata)
Creative Lead / Illustrator: Nick Wavish (Pirata)
Technical Lead / iPhone Developer: Christian Klotz (Pirata)
Technical Director: Adrian Rowbotham (Pirata)
Technical Developer: Michael Allanson (Pirata)
Technical Developer: Pete Goodman (Pirata)
Senior Producer: Mark Evans (Pirata)
Animator: James Booth (Pirata)
Lead Animator: Wip Vernooj (Pirata)
Animator: Mal Hartley (Pirata)
3D Animator: Jules Stevenson (Pirata)
Sound Effects: Daan Hendricks (Pirata)

English Synopsis
Robinsons for the first time is sponsoring the British Pantomime season. Brief: develop the central web hub of this experience; create an online experience that prompted offline interactions. Challenge: balance the live engagement of the individual user with a modular infrastructure of resources for group enjoyment. Solution: make the site a constant companion to your panto preparations, thus the creation of the autocue and poster generator. The site works as a self-contained spectacular and as a springboard for high jinks in the real world. Mum can spend time on the site creating something for the whole family to enjoy together.