See better. Look perfect. 3 by Serviceplan Campaign X Munich for Rodenstock

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See better. Look perfect. 3

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Industry Prescription Eyewear
Media Print, Magazine & Newspaper
Market Germany
Agency Serviceplan Campaign X Munich
Chief Creative Officer Alexander Schill
Executive Creative Director Hans-Peter Sporer
Creative Director Sandra Loibl
Art Director Shari Bremer, Michael Lux, Björn Köbe
Photographer Jana Edisonga
Released May 2017

Credits & Description

Advertised brand: Rodenstock
Advert title: See better. Look perfect.
Translation of headline to English: See better. Look perfect.
Advertising Agency: Serviceplan Campaign X, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Creative Director: Sandra Loibl
Art Director: Michael Lux, Björn Köbe, Shari Bremer
Photographer: Jana Edisonga
Published/Released: April 2017
Description/Release synopsis:
Shortsighted people often shy away from a trip to the optician. In order to encourage them to make a vision test and choose glasses, we focused on an insight that is well-known among shortsighted people: When they want to perceive things in a far distance, they narrow their eyes to a slit and look ridiculous while concentrating. We demonstrated this effect and presented the solution: Rodenstock glasses make you “See better. Look perfect.“