Romanian Ministry of Foreign Affairs: Check-out USA, Check-in Romania by Kaleidoscope Proximity Bucharest for Romania

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Romanian Ministry of Foreign Affairs: Check-out USA, Check-in Romania

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Industry Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market Romania
Agency Kaleidoscope Proximity Bucharest
Creative Director Cristian Pantazi
Art Director Csaba Nacu
Copywriter Andreea Strachina
Client Service Director Miruna Ocnarescu
Released October 2012

Credits & Description

Category: Travel, transport & tourism
Brand: Romanian Ministry of Foreign Affaires
Agency: Kaleidoscope Proximity
Country: Romania
Currently, Romanian citizens traveling to the U.S. have to get a visa to enter the country. For it to get in on the Visa Waiver Program, it needs to have a visa refusal rate of under 3%. The problem is, many Romanians overstay their visa, which brings the refusal rate higher. The Romanian Ministry of Foreign Affairs, along with the U.S. Embassy and agency Kaleidoscope Proximity in Bucharest, created a Facebook app to increase awareness of the importance of coming home in time.


Noticing that many check-ins on Facebook are at the airport, the agency developed an app that lets you travel the U.S. through Google Street View, and "check in" to the country. Just like in real life, they get a limited amount of time to stay there - two minutes, in this case. The app is blocked if you overstay; and the only way out is to "check out" and come back home in time.

Category: Travel, transport & tourism
URL: https://www.facebook.com/mae.romania/app_366305300081558
Client: Romanian Ministry of Foreign Affaires
Agency: Kaleidoscope Proximity
Country: Romania
Creative Director: Cristian Pantazi
Art Director: Csaba Nacu
Copywriter: Andreea Strachina
Client Service Director: Miruna Ocnarescu
Account Manager: Alexandru Cofaru