Romanian Police Print Romanian Police: Ditch by Publicis Bucharest

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Romanian Police: Ditch

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Industry Political/Religious/Trade Organizations, Traffic safety
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Dragos Ometita
Copywriter Andy Daniluc
Account Supervisor Alex Badila
Released April 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Product/Service: ROAD SAFETY
Chief Creative Officer: Razvan Capanescu
Copywriter: Andy Daniluc
Art Director: Dragos Ometita
Account Supervisor: Alex Badila
Account Manager: Ema Ionescu
Account Manager: Ema Ionescu
Other Credits: Retoucher: Dragos Ometita

Ambient Execution Description
In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Therefore we've inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.