Royal Bank Of Scotland/ RBS Print EGG by M&C Saatchi London


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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Matt Pam
Copywriter Simon Hipwell
Typographer Simon Warden
Released September 2011

Credits & Description

Category: Corporate Image
Advertiser: RBS GROUP
Product/Service: RBS SCHOOLS' RUGBY
Creative Director: Mark Goodwin
Copywriter: Simon Hipwell
Art Director: Matt Pam
Typographer: Simon Warden
Account Manager: Emily Wright/Debbie Pienaar
Account Manager: Emily Wright/Debbie Pienaar

English Translation of Main Headlines
This is an RBS ad to promote their sponsorship of the Rugby Schools' Cup and commitment to emerging rugby talent, by using the image of a rugby ball to look like a cracking egg.