Royal Bank Of Scotland/ RBS Print MONEY MOUTH by M&C Saatchi London

MONEY MOUTH

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Art Director Bill Gallacher
Copywriter Simon Dicketts
Typographer Simon Warden
Released September 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: RBS GROUP
Product/Service: RBS GROUP COMMUNICATIONS
Agency: M&C SAATCHI
Executive Creative Director: Simon Dicketts
Copywriter: Simon Dicketts
Art Director: Bill Gallacher
Typographer: Simon Warden
Account Manager: Richard Alford
Account Manager: Richard Alford

English Translation of Main Headlines
AFor the benefit of those whose first language is not English - the phrase "to put your money where your mouth is" means to back up your promises with action.

In this case RBS not only said they would do something, they went ahead and did it. They made a promise and went through with it.

Somewhat surprising for a bank in this day and age.