RSA (Road Safety Authority Ireland) Print Hangover by Irish International BBDO Dublin


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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Ireland
Agency Irish International BBDO Dublin
Executive Creative Director Dylan Cotter
Art Director Clayton Homer
Copywriter Dillon Elliott
Released November 2017

Credits & Description

Campaign created by BBDO, Dublin, targeting drivers still drunk the morning after a night out.
Media: Print
Category: Public services & utilities
Client: Road Safety Authority Ireland
Agency: BBDO Dublin
Country: Ireland
CGI: Joe Lawrenson
CGI: Joe Thornley
Executive Creative Director: Dylan Cotter
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Account Director: Ken Kerr
Studio: Gareth Heffernan
Retoucher: Lee Hickman
Account manager: Dave Power
11% of fatal alcohol crashes happen the morning after.
Never drink and drive.