RSPCA Print Woman by The Campaign Palace

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Australia
Agency The Campaign Palace
Executive Creative Director Paul Fishlock
Art Director Thom Davy, Andrew Lang Cape Town
Copywriter Laurie Ingram
Photographer Andreas Smetana
Released April 2008

Credits & Description

The public perception of the RSPCA is of a fluffy organization that deals with kittens and dogs. Yet every day, unbeknownst to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this campaign, via The Campaign Palace, Sydney, was to shift this perception and talk to a new, broader audience. Product : RSPCA
Agency : The Campaign Palace Sydney
Country : Australia
Creatives :
Typographer: thom davy
Photographer: Andreas Smetana
Executive Creative Director: Paul Fishlock
Art Director: thom davy
Art Director: Andrew Town
Other Credits : Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann