fit as a butchers daughter, 1 by BJL Manchester for Rustlers

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fit as a butchers daughter, 1

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Industry Pre-Cooked Meals & Frozen Food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BJL Manchester
Director Bluey
Creative Director Pete Bastiman, Tom Richards
Art Director Liane Dowling
Copywriter Alicia Ogg
Released June 2012

Credits & Description

Category: Food
Brand: keypak
Agency: BJL, Manchester
Country: United Kingdom
The aim of the brief was to challenge the perceptions held by some consumers about the Rustlersâ microwaveable range of products. Who could possibly know more than our fit butcherâs daughter, which is a play on the British saying 'Fit as a butcher's dog'.

This innovative integrated campaign is centered on driving 16-24 year olds to the interactive Butcherâs shop, hosted on the website. The Butcherâs shop harnesses a clever self-edit video, where users can adapt what our butchers daughter says â so thereâs plenty of fun to be had with words such as âtastyâ, âmeatâ, âbapsâ and âmouth.â Watch the self-edit video here: http://www.rustlersonline.com/fitas2 . Use your number keys to alter herphrases. The codes will be seeded to spread the word. (Try 1-6-2-3 for starters).
Category: Food
URL: http://rustlersonline.com
Client: keypak
Agency: BJL, Manchester
Production: thegate
Country: United Kingdom
Director: bluey
Creative Director: pete bastiman
Creative Director: Tom Richards
Art Director: liane dowling
Copywriter: alicia ogg
Production company: thegate
Agency Producer: sarah craven
nick brown photography