Rusty Gold Motorshop Print Yamaha by SuperHeroes Amsterdam


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Industry Apparel & Accessories Stores, Cafe
Media Print, Magazine & Newspaper
Market Netherlands
Agency SuperHeroes Amsterdam
Creative Director Niek Eijsbouts
Illustrator Carter Asmann
Released October 2017

Credits & Description

Client: Zoran Holtkamp (Rusty Gold Motorshop)
Agency: SuperHeroes Amsterdam
Creative director: Niek Eijsbouts
Illustrator: Carter Asmann
Designer: Nando Pawirodikromo, Cynthia Trinocque
Producer: Suzanne Whittaker
Creative agency SuperHeroes Amsterdam and San Diego-based illustrator Carter Asmann published these clever ads for Rusty Gold, a local motor shop annex coffee bar. Asmann only used coffee rings and a pencil to draw Rusty Gold Motorshop’s very own Yamaha XS650, a beautifully worn custom-built flat track racer.
Motorbike enthusiast and creative director Niek Eijsbouts of SuperHeroes Amsterdam: “This custom motorcycle lifestyle brings us all these cool spin-offs in art, clothing and design. We spotted Carter’s talent and it made such a great fit with Rusty Gold Motorshop, so we asked him to create this special series.”
Illustrator Carter Asmann: “It was such a gratifying experience to draw a motorcycle that has been customized and personalized as much as Rusty Gold's own XS650. I think the style and spirit of his bike in particular translated really well into my coffee ring drawing concept.”
Zoran Holtkamp, impassioned owner of Rusty Gold (and the XS650) is now selling Carter’s prints in his shop. Holtkamp: “It’s amazing to see the detail he puts in the drawings. And I love the idea of using the coffee rings. It’s so strong. Like our espresso shots.”
Asmann also illustrated the Harley Davidson “Captain America” Hydra Glide, known for the movie classic “Easy Rider” and a BMW R100 café racer. These last two drawings are part of Asmann’s bigger collection of hand drawn motorcycle illustrations. The exclusive prints are for sale in Rusty Gold Motorshop and online as well.