THE SCARF by Lowe Brindfors Stockholm for Saab

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THE SCARF

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Executive Creative Director Martin Bartholf, Rickard Villard
Creative Director Magnus Wretblad
Art Director Rickard Villard, Patrik Westerdahl
Photographer Frida Ström
Account Supervisor Pelle Holm
Typographer Ola Lanteli
Released January 2010

Credits & Description

Category: Cars
Advertiser: SAAB AUTOMOBILE
Product/Service: SAAB 9-3 CONVERTIBLE
Agency: LOWE BRINDFORS
Executive Creative Director: Villard/Bartholf
Creative Director: Magnus Wretblad
Art Director: Rickard Villard/Patrik Westerdahl
Account Manager: Frida Johansson
Account Supervisor: Pelle Holm
Advertiser's Supervisor: Annika Priou
Typographer: Ola Lanteli
Photographer: Frida Ström
Other Credits: Retouch: B Smart
Type Of Ad: Magazine
Date of First Appearance: Jan 20 2010 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN

English Translation of Main Headlines
Brief: Saab is a Scandinavian car company that builds cars for Scandinavian weather. That means building convertibles for 4 seasons. So how do get women to feel the joy of driving a convertible a sunny day – regardless of season? Solution: By visualizing a classical convertible-movie-sequence with a flying scarf, but in an updated version, we hope to get all the Thelmas and Louises around to want to drive a saab convertible – even in the winter time.